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Meet the owner 

LaToya Robinson from Richmond, VA studied Cosmetology at Empire Beauty School. After becoming licensed in 2010, I went on to work  in several hair salons before starting my own business in 2017.

Toya's Touch of Beauty is a full service salon suite offering hairstyling, education, lash extensions, hair products, virgin hair extensions & much more. In 2020, LaToya studied handmade & machine wig making and became a Master Wig Artist constructing custom glueless wigs. With the support of family, friends and clients, LaToya continues to reach for higher success and continued education. She aims to satisfy everyone she encounters through her presence and in her chair!

Thank you for supporting my business.

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Good HAIR, good mood.

Read booking policy below

Schedule your appointment now.

tips to booking your hair appointment


Booking is open monthly. You must create an account on the booking site(link above that says book now) and provide your current email address to receive booking emails. Current clients seen within the past 3 months are sent booking emails once a month with the scheduling date for the following month. Please read ALL booking policies listed before scheduling an appointment.


New clients will require a deposit when booking an appointment. Once you've scheduled an appointment, you will receive an invoice to pay your deposit. Hair is not provided with services. Deposit is deducted from total cost of service.


*24 hour cancellation policy

*non cancellation/no show  (full price of service will be charged)

*late cancellation (50% of service will be charged)

10 min grace period to arrive to your appointment

Covid-19 Updates...Sanitation fee must be added to all bookings. This fee is added to clean the salon suite thoroughly after your visit. Please do not schedule an appointment if you are: waiting for results of a covid test, tested positive for covid-19 within the past 14 days, experiencing  covid-19 symptoms.

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 the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit